Digital Artifact 2
The "Old Money" Aesthetic Palette
Old money refers to the fashion and aesthetic of affluent families who have been wealthy for generations. It describes a luxury European lifestyle with a color palette formed by neutral and muted colors, especially beige, white, and navy blue. In today's world, aesthetics are a form of electracy that shows the power of visuals to understand the idea behind something. Intuition is key to identify the basis of the trend.
Just picture a 22 years old 6'1" strong brunette man wearing Polo Ralph Lauren and Rolex, driving a white Porsche 911 Carrera GT with a blonde Scandinavian model on the passenger seat on their way to the Monaco's wealthiest casino during golden hours. This image can be associated with the stereotype of a young arrogant adult who will never have to worry about working and loves to spend his daddy's money on champagne in beach clubs, dating a gold digger who just want to post their wealthy lifestyle on Instagram to make her friends jealous.
You could be asking yourself, How can you identify the life of a person just by looking at them? Well, that is the main idea behind the power of aestethics in electracy. We can associate a lifestyle, color palette, or place with things, behaviors, or stereotypes by using our five human senses.
Old money is more than just being wealthy and minimalistic. It is about being sophisticated, classy, refined, and educated. It is about Royalty.
$$$ You do not scream, you Whisper... $$$
